795 Case Studies
A Facebook Case Study
Gamer Heaven is a UK-based online retailer founded in 2010 that sells official gamer, TV, film, superhero and sci‑fi merchandise. Founders Phil and Caroline Glossop wanted to drive more traffic and engage new, relevant audiences with a passion for gaming, film and superheroes to grow online sales.
They started with a small targeted Facebook Ads campaign—initially reaching Assassin’s Creed fans in the US and Canada—and used Facebook Ads Manager to monitor spend and performance. The campaign drove a 5X increase in monthly sales, grew word-of-mouth referrals, led to over 100 orders dispatched worldwide daily, and supported a move to larger premises as the business expands.
Phil Glossop
Director, Sales and Marketing