Case Study: Player achieves 4X return on ad spend and 10X reduction in cost per purchase with Facebook Ads

Reaching out to a younger crowd

Player is a multi‑brand fashion e‑commerce retailer that curates global brands and fashion content. Facing low conversion rates despite strong site traffic, Player aimed to boost brand awareness among younger customers (core target 13–39), increase mobile visits, and drive online sales.

Player tested Facebook ad formats and targeting—using video and dynamic ads, Instagram ads, the Facebook pixel, Custom and Lookalike Audiences, retargeting and reach/frequency buying—to find the best mix. Over a July 2016–January 2017 campaign the approach delivered a 4× return on ad spend, a 10× reduction in cost per purchase, a 2× increase in mobile visits and about 10,000 more mobile purchases per month.

Player

Lee Young-jun

CEO