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Case Study: adidas achieves 5.3X return on ad spend with Facebook
A Facebook Case Study
adidas - Customer Case Study
adidas, the global sportswear brand, aimed to drive sales for its new Z.N.E Road Trip Hoodie and complementary items by showcasing the product with a captivating video while directing shoppers to a fast-loading, full-screen mobile shopping experience.
Partnering with agency Prospect, adidas used Facebook’s collection ad format—pairing a cinematic video with a row of product images that opened into an immersive shopping gallery populated from its product catalogue. The campaign drove stronger purchase consideration and sales, delivering a 43% decrease in cost per conversion and a 5.3X return on ad spend.
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