Case Study: Optus achieves 8-point lift in Premier League sign-up interest and 12-point lift in awareness with Facebook

Optus - Customer Case Study

Optus, a major Australian telecommunications provider serving over 9 million customers, faced the challenge of launching its new premium Premier League offering after securing broadcast rights. The company needed to reposition itself as a sporting-content provider and recruit new subscribers in a competitive market.

Optus ran a video-led mobile campaign on Facebook, featuring high-profile talent and optimized creative (square 1:1 videos with subtitles, 15‑ and 60‑second cuts) and used carousel ads to explain how to access the service, developed with agency Amobee. Over three months the campaign delivered a 12‑point lift in campaign awareness, a 15‑point lift in ad recall, and an 8‑point lift in interest to sign up.

Optus

Corin Dimopoulos

Head of Brand and Communications