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Case Study: The Beauty Floor drives 40% of revenue and cuts customer acquisition costs by 87% with Facebook
A Facebook Case Study
The Beauty Floor - Customer Case Study
The Beauty Floor is a Dubai-based online marketplace for global beauty brands. In its first year the startup needed to build brand awareness, drive first-time purchases and turn one-time buyers into repeat customers.
Partnering with agency Pink Entropy, they ran segmented Facebook campaigns—using Custom Audiences and lookalikes, carousel and sequenced reach-and-frequency ads, and targeted promotions—to reach both new and returning shoppers. Between July–December 2015, Facebook drove 40% of revenues, 33% of orders were from returning customers, and cost of acquisition fell by 87%.
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