Case Study: B.TECH achieves 2X sales growth and 50% higher ROAS with Facebook carousel ads

Facebook’s carousel ad format helps Black Friday electronics sales

B.TECH, Egypt’s largest consumer electronics retailer (68 stores plus an expanding online shop), set out to raise awareness and drive both online and in-store sales over the Black Friday period.

They ran a month-long Facebook campaign using carousel ads with their product catalogue, targeted 20–45 year-olds via Audience Insights, and used automatic placements across Facebook, Instagram and Audience Network. The campaign drove website traffic, reached 6.2 million people, delivered a 2X year‑over‑year increase in total sales, a 20% sales lift from the carousel format, and a 50% higher return on ad spend.

B.Tech

Hatem Ayoub

Digital Marketing Manager