Case Study: Wander Beauty achieves 4.4X sales lift and 59% lower cost per sale with Facebook video ads

Wander Beauty - Customer Case Study

Wander Beauty, a travel‑inspired, multitasking cosmetics brand, needed to raise brand awareness and drive online sales as a young company. After finding photo ads effective but wanting stronger performance, the brand set out to test video creative and more refined targeting to expand reach and boost conversions.

Partnering with Mason Interactive, Wander Beauty produced video ads demonstrating product benefits and application across different skin tones, then targeted Custom Audiences, lookalikes, and a broad U.S. female audience (ages 25–50). In the first two months the campaign delivered a 4.4× increase in sales, a 59% decrease in cost per sale, and a 2.3× increase in conversion rate.

Wander Beauty

Alix Kriss

COO