Case Study: Standard Bank of South Africa achieves 81% more qualified leads and reduced cost per lead with Facebook

Increasing leads without breaking the bank

Standard Bank South Africa’s direct life insurance arm (SBDLIS) needed to generate more affordable, high-quality leads to feed its sales team. Finding new customers was becoming expensive, and the bank wanted a quicker, simpler online enquiry process to increase conversions.

Working with Omnicom Media Group, SBDLIS deployed Facebook Lead Ads integrated directly with its CRM so pre-filled forms could be routed to sales agents within minutes. The campaign (July–November 2016) delivered an 81% rise in qualified leads in the first three months, a 30% increase in Facebook-driven sales, a 70% lower cost per lead versus other paid channels, and a 16% reduction in overall cost per lead.

Standard Bank of South Africa

Jonathan Dyer

Lead Digital Consultant