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Case Study: The Wedding Brigade achieves 2X monthly revenue and conversions with Facebook
A Facebook Case Study
Wedding Brigade - Customer Case Study
The Wedding Brigade is an Indian wedding-planning marketplace that offers fashion, jewellery, venues and vendors. Launched in 2014, the startup needed to grow its customer base, boost revenue by at least 30% month-on-month and lower conversion costs to demonstrate traction and secure venture funding.
By running story-driven carousel ads and short, focused video ads on Facebook and Instagram—targeting recently engaged users, interest groups and Lookalike/Custom Audiences—the company scaled reach and conversions. The campaign cut cost-per-conversion, reached one million people weekly (up from 300,000), doubled monthly revenue and conversions, and prompted a 2X increase in Facebook marketing spend per quarter.
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Wedding Brigade
Sanna Vohra
Founder and CEO