Case Study: ferret One achieves an 87% reduction in cost per acquisition with Facebook lead ads

Optimising conversion to improve acquisition cost with Facebook lead ads

Basic Inc., provider of the ferret One web marketing service, helps small and mid-sized businesses run effective digital marketing with an easy-to-use CMS and training. Facing rising acquisition costs, the company aimed to attract higher-quality leads that would increase conversions and lower cost per acquisition.

Partnering with Anagrams, Inc., Basic Inc. used Facebook lead ads with pre-filled forms, built Custom Audiences from existing customers, and created Lookalike Audiences to expand reach; it also tested 18 creative variations to optimize messaging. The campaign delivered an 87% reduction in cost per acquisition, a 24× increase in conversion rate, and a 2× increase in click-through rate.

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