Case Study: Carrefour Italia drives 285,000 store visits and cuts ad costs with Facebook store visits ads

Facebook store visits ad objective drives supermarket visits and sales

Carrefour Italy, part of the global Carrefour group, wanted to drive offline sales and cut the costs of traditional paper flyers. The retailer tested Facebook’s store visits ad objective during a two-month, in-store Justice League promotion across 235 stores to see if digital ads could attract shoppers and boost sales.

Carrefour ran localized Canvas and carousel ads (including store maps), targeting local shoppers 18–65+ and promoting a points-for-prizes mechanic tied to an on-site charity donation. The campaign drove 285,000 store visits, produced 80% lower ad costs versus paper flyers, and led 9% of people reached to visit at least one participating store, prompting Carrefour to expand use of the store visits objective.

Carrefour Italia

Grégoire Kaufman

Commercial and Marketing Director