Case Study: Pescaria achieves record customer acquisition — 500 opening-day customers and 70% of revenue — with Facebook

Pescaria - Customer Case Study

Pescaria is an innovative Italian restaurant franchise from Polignano a Mare that modernizes Apulian fish dishes into fast-casual “panino gourmet” offerings. Facing the challenge of launching the pilot location and driving in‑store traffic, the team needed to build awareness and attract customers before opening day.

They adopted an exclusive Facebook strategy—running a naming contest, posting appetizing dish photos, and using geo-targeted ads (initially within a 6‑mile radius)—starting two months before launch. The campaign drew over 500 people on opening day, sold 3,000 panini in the first 30 days, made Facebook their top customer-acquisition channel (80% of diners discovered them via Facebook), and now generates about 70% of the company’s revenue.

Pescaria

Bartolo L’Abbate Pescaria

Founder and Purchasing and Logistics Manager