Case Study: FlipBelt achieves 25% lower cost per acquisition and 40% higher ad recall with Facebook

FlipBelt - Customer Case Study

FlipBelt, a tube-shaped waist pack from Colorado-based Level Terrain, needed to raise awareness and drive online sales of its flagship product among active consumers, especially runners. The company’s challenge was to increase checkouts and scale international marketing efficiently with a small team.

They ran a two-phase Facebook campaign: a mobile-optimized 10-second video to build awareness followed by link ads offering a discount to retarget viewers and lookalike audiences, using Custom Audiences and the Facebook pixel for conversion tracking. Within a month the campaign cut cost per acquisition by 25%, reduced cost per thousand impressions by 81%, and lifted advert recall by 40%.

FlipBelt