Case Study: Whitey's Fish Camp achieves 49X marketing reach and higher coupon redemptions with Facebook

Whitey's Fish Camp - Customer Case Study

Whitey’s Fish Camp is a longtime Florida seafood landmark that grew from a small tackle shop into a 500-seat restaurant and entertainment venue. Facing declining returns from traditional advertising, the family decided to shift marketing online to raise brand awareness, boost attendance at weekly events, and drive more in-store revenue.

They launched a Facebook Page, used weekly posts with photos and videos, ran targeted Facebook Ads and tracked performance with Page Insights. The campaign delivered a 15% increase in coupon redemptions, an 18% lift in visitors during coupon campaigns, a 49x increase in monthly reach (to about 200,000 people), and lower monthly ad spend.

Whitey's Fish Camp

Alex Ham

Manager