Case Study: Nike Golf boosts awareness and engagement, reaching millions with Facebook PocketTVC

Reaching more consumers with a PockeTVC on Facebook

Nike Korea promoted its AeroLoft golf apparel with the goal of broadening its customer base and repositioning the line as comfortable, everyday wear. The brand aimed to maximize awareness and involvement by repurposing TV commercials into “PocketTVCs” and applying targeted Facebook strategies.

Nike ran a two‑phase Facebook video campaign: phase one used reach-and-frequency and gender targeting with celebrity-led TV spots, and phase two optimized those ads into short vertical and 1:1 PocketTVCs with early messaging, animation, interest targeting and retargeting. Over five weeks the campaign delivered roughly 9.5 million impressions, reached about 6.8 million people and drove 2.15 million video views—exceeding its goals and increasing product awareness and engagement.

Nike Golf

Seon-jeong Lee

Communications Specialist