Case Study: Cupcakin’ Bake Shop achieves 25% more foot traffic and 30% more website traffic with Facebook

A Deliciously Sweet Local Success

Cupcakin’ Bake Shop, a gourmet cupcake bakery in Berkeley founded by Lila Owens in 2007, wanted to grow both its walk‑in and catering business without high marketing costs. The shop needed a way to reach local consumers and nearby businesses more effectively than traditional print or radio ads.

They ran targeted local business promotions on their Facebook Page—using Page Publishing, Ads, Core Targeting and Lookalike Audiences—to reach people 18–55 within 5 miles who were interested in weddings, flowers and cupcakes. With bright, tightly cropped product shots and a “Get Directions” call to action (timed to run in late afternoons), the campaign delivered a 25% increase in foot traffic, a 30% rise in website visits and 4.5× more sales compared with print advertising.

Cupcakin’ Bake Shop

Lila Owens

Owner