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Case Study: Makeup Mekka achieves 2.9X overall ROAS and up to 27X campaign return with Facebook
A Facebook Case Study
Makeup Mekka - Customer Case Study
Makeup Mekka, a leading Norwegian online cosmetics retailer, needed to boost seasonal awareness and drive online sales during the critical Christmas period. With a time-limited campaign window and a beauty-focused audience, the company aimed to quickly engage customers and convert interest into purchases.
Makeup Mekka ran promoted Page posts, video-view–optimized creative and targeted offers/competitions across Facebook, Instagram and the Audience Network on desktop and mobile. The campaign delivered strong efficiency and engagement—27x return on ad spend for the top campaign (13x for another), a 2.9x overall ROAS in December, and 100% of campaign revenue coming from Facebook traffic.
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Makeup Mekka
Katja Ivarson
Marketing Manager