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Case Study: Torgoen achieves 2.5X revenue and 51% higher ROAS with Facebook
A Facebook Case Study
Torgoen - Customer Case Study
Torgoen, founded in 2014 by brothers Dror and Benzi Rosenski, is an online retailer of Swiss-made pilot watches. Although the brand had run Facebook campaigns successfully, the brothers wanted to improve return on ad spend and engaged agency Dataworks to overhaul their approach.
Dataworks analyzed past campaign data, used Audience Insights and the Facebook pixel to pinpoint high‑value segments, then shifted targeting and creative—running carousel ads for low‑cost acquisition and dynamic ads optimized for conversions. Within April–June 2016 Torgoen saw a 2.5× increase in revenue, 44% more ecommerce conversions, a 51% rise in ROAS and nearly 20% higher average order value.
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