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Case Study: Pocket Concierge achieves 10X member growth and global reach with Facebook
A Facebook Case Study
Pocket Concierge - Customer Case Study
Pocket Concierge is an online booking platform for Michelin-starred and other high-end restaurants in Tokyo and Kyoto that also offers automatic bill payment. The company aimed to raise awareness and drive overseas bookings but faced difficulty finding and reaching the right international travelers.
Partnering with Allied Architects, Pocket Concierge ran Facebook and Instagram carousel ads and used Lookalike and Custom Audiences with regional optimization to target high-income travelers interested in Japan. From June–September 2016 this approach produced a 10× increase in members, 4× more overseas monthly visitors, a 2× rise in click-through rate and a 3× return on ad spend.
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Pocket Concierge
Kei Tokado
President and CEO