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Case Study: Little Trendsetter achieves 44% higher return on advertising spend with Facebook
A Facebook Case Study
Little Trendsetter - Customer Case Study
Little Trendsetter is a family-run children’s clothing brand founded by four mothers that offers trendy, age-appropriate apparel. Ahead of the festive season the company aimed to reach more fashion-conscious mothers, grow its customer base and increase online sales—especially for its new pyjamas.
The team switched from Page Post Engagement ads to carousel ads optimized for conversions using the Facebook pixel (Make Purchase event), targeted women 26–44 with parenting-related interests, and used bright single-outfit images, a 10%‑off coupon and a “Shop Now” CTA. The campaign delivered substantially better results: 44% higher return on ad spend, 50% lower cost per acquisition and an overall 9.8× return on ad spend.
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Little Trendsetter
Sahar Shahabi
Co-Founder