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Case Study: Butik achieves 17.2% sales increase with Facebook offer ads and boosted posts
A Facebook Case Study
Butik - Customer Case Study
Butik, a Polish fashion retailer with 160 local stores and a strong online presence, aimed to better engage its young, fashion-savvy audience, raise brand awareness and drive more sales both in-store and online.
Butik ran targeted Facebook offer ads, boosted posts and Featured Tabs—focusing on women aged 15–40 and timing promotions on weekends with News Feed creative to encourage sharing. The campaigns reached over 2 million people, generated about 3,000 Page likes per offer, doubled its fan base, drove a 17.2% sales increase and sent 20% of web traffic from Facebook.
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Butik
Tomasz Strzelczyk
Board Member, Trend & Fashion Group