Case Study: Bean Bag Planet achieves 7.5x return on ad investment and 65% of annual sales with Facebook

Bean Bag Planet - Customer Case Study

Bean Bag Planet is a young brand selling beanbag chairs for babies that grew from a spare-bedroom start-up to shipping internationally. The company’s challenge was to find and convert parents and caregivers into customers affordably by sending quality traffic to its online store and driving sales.

Bean Bag Planet focused on Facebook—building an engaged Page, running targeted ads using demographic, interest, Custom and Lookalike Audiences, using carousel creative and Facebook Insights to optimize campaigns. The approach delivered a 7.5x average return on ad investment and generated about 65% of the company’s annual sales, fueling rapid growth.

Bean Bag Planet

Daniel Moores

Managing Director