Case Study: Dräger achieves 10X lower cost per B2B lead with Facebook

Dräger - Customer Case Study

Dräger, a global leader in medical and safety technology, needed to generate quality B2B leads among health and safety managers in the chemicals industry and to position the company as a thought leader in safety. Traditional B2B channels were expensive and underperforming for their specific audience.

Working with agency Publicis Pixelpark, Dräger used Facebook’s precise targeting (interests, job titles and the top 100 chemical companies) to build an audience of about 750,000 decision‑makers in 22 countries, driving them to timely editorial landing pages via link ads and optimizing with Facebook Insights. The campaign produced 2× higher click‑through rates than other social channels, a 10× lower cost per lead than industry publications, and became one of Dräger’s most successful lead‑generation efforts.

Drager

Frauke Jauch

Marketing Performance Manager