795 Case Studies
Case Study: Vinomofo achieves 87% more daily member registrations with Facebook
A Facebook Case Study
Vinomofo - Customer Case Study
Vinomofo, the Australian online wine retailer, wanted to grow member acquisitions and boost purchases during its “Big Boom Wine Sale,” especially among male millennials over 25. To reach this audience and turn more visitors into members, Vinomofo turned to Facebook.
Facebook helped Vinomofo run a 5-day creative-led campaign using Ads, Core Targeting, Custom Audiences, and Lookalike Audiences across desktop and mobile News Feed. The campaign reached over 900,000 people, increased conversions by 70%, raised daily member registrations by 87%, and improved cost per acquisition by 3.8X.
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Vinomofo
Chris McMillan
Digital Marketing Manager