Case Study: Hoover Concepts achieves a 35% increase in leads with Facebook Ads

Hoover Concepts - Customer Case Study

Hoover Concepts, a designer of premium outdoor canopies and shelters with over a decade of experience, wanted to boost brand awareness, grow sales and generate more leads—especially in Belgium and the Netherlands—to increase market share for its high-end products.

They ran targeted Facebook campaigns using core targeting, Custom and Lookalike Audiences and creative video and carousel ads across mobile and desktop. The approach delivered a 35% increase in leads, 10% more website traffic, a 2% higher conversion rate versus Google AdWords, 28% cheaper leads and contributed to notable sales and turnover gains (including a 20% sales increase in 2016).

Hoover Concepts

Edwin van der Smissen

Owner