Case Study: Goibibo achieves 15.7X more app installs and 46% lower cost-per-install in 3 days with Facebook

Goibibo - Customer Case Study

Goibibo, a leading Indian flight and hotel e‑booking app with over 10 million downloads, needed to rapidly grow mobile bookings and app installs as smartphone adoption rose — particularly to capitalize on a time‑sensitive airline flash sale. The challenge was to drive high‑quality installs on both Android and iOS at scale and within a very short window.

Goibibo ran a three‑day mobile app install campaign across Facebook, Instagram and Audience Network using carousel ads, placement optimization, targeted 18–45 year‑olds, website Custom Audiences for retargeting, and Lookalike Audiences to scale. The short, focused campaign delivered 15.7× more installs and 20× more signups in three days, increased overall retention by 15% and reduced cost per install by 46%.

Goibibo

Divyang Bhardwaj

Director of Marketing