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Case Study: Lazada Group achieves massive online reach and 60X fan growth with Facebook
A Facebook Case Study
Bringing Southeast Asia's shoppers online
Lazada, Southeast Asia’s largest online shopping mall operating in Indonesia, Malaysia, Philippines, Thailand and Vietnam, faced a nascent e‑commerce market where it needed to build brand awareness, earn consumer trust, acquire new customers and engage existing shoppers to drive online sales.
Lazada made Facebook its core marketing channel, building large Pages, prioritizing News Feed ads (including unpublished post photo and link ads), and adopting oCPM, conversion tracking, custom audiences and lookalike targeting. That approach delivered 43% higher return on ad spend versus simple targeting, reached 90% of the online population in the Philippines and 80% in Indonesia, Malaysia and Thailand, and grew fans 60X to 5 million.
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Lazada Group
Stein Jakob Oeie
Chief Marketing Officer