Case Study: Catawiki achieves 25% higher return on ad spend and 67% less manual campaign time with Facebook (via Marketing Partner The Next Ad)

Catawiki - Customer Case Study

Catawiki is an online auction house founded in 2008 that grew into a major marketplace (30,000 lots per week, 12 million monthly visitors). Facing the challenge of accelerating international growth and reaching varied collector audiences efficiently, the company needed to scale ad campaigns, reduce manual campaign work, and expand promoted product categories across new markets.

Partnering with Facebook Marketing Partner The Next Ad, Catawiki used dynamic targeting—Facebook pixel, website and CRM Custom Audiences, dynamic and lookalike ads—to automate audience creation and tailor creative by interest. The result: a 25% increase in return on ad spend, 67% less time spent on manual audience and ad creation, expansion from 4 to 20 active countries, and growth in promoted categories from 40 to over 70.

Catawiki

Jeroen van Ittersum

Online Marketing Specialist