Case Study: KIXEYE achieves 5.5X higher lifetime value with Facebook Custom Audiences

Redefining Online Gameplay

KIXEYE, the online gaming company behind titles like War Commander and Battle Pirates, wanted a more precise way to identify and engage its most valuable players. Working with Facebook and using Custom Audiences and Ads, KIXEYE aimed to target users based on behavior, lifetime value, and preferences to boost re-engagement, event attendance, and player migration to new games.

Facebook helped KIXEYE build segmented audiences, A/B test clusters, and serve highly relevant creative optimized for yield. The results were strong: players acquired through Facebook custom audiences delivered 5.5X higher lifetime value, the War Commander campaign saw 2X higher conversion rates than traditional platforms, and the campaign generated a 14X return on investment with a reported $7K revenue lift.

KIXEYE

Mark Braatz

Director of User Acquisition