Case Study: McDonald’s Korea achieves 12X return on ad spend and boosts in-store sales with Facebook

McDonald’s - Customer Case Study

McDonald’s Korea, which has adapted McDonald's menu and services to local tastes since 1988, set out to boost sales of its seasonal Prosperity Burger by tying the product to a “Good Luck in the New Year” message and driving more customers into restaurants during the holiday period.

The brand ran photo and video ads on Facebook’s mobile and desktop News Feeds (Dec 26, 2015–Jan 31, 2016), targeting users aged 13–39 and using reach-and-frequency buying for 20–39-year-olds. The campaign reached more than 6.6 million people and delivered strong returns—8X ROAS for the Prosperity Burger and 12X ROAS across McDonald’s Korea—while increasing visits and sales of other menu items.

McDonald’s

Jongwon Moon

Sr. Manager of Digital Engagement