Case Study: Coverfox achieves 3X higher click-through rate and 18% of sales with Facebook

Coverfox - Customer Case Study

Coverfox is an online insurance broker that helps customers research, compare and understand insurance policies. Facing the challenge of gaining more high-quality website traffic and reducing dependence on search engines, the company needed a way to reach and engage the right audience with relevant messaging.

Coverfox ran coordinated Facebook campaigns—combining video and link ads, carousel creative, reach-and-frequency buying, conversion tracking, and Custom and Lookalike Audiences with retargeting—to drive and optimize site visits. The effort delivered strong results: Facebook accounted for 18% of sales, cost per lead was 15% lower than other paid channels, and click-through rates on Facebook were three times higher.

Coverfox

Siddesh Kerkar

Head of Digital Marketing