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Case Study: Mazda Philippines achieves 2,907 sales leads in 6 days and 99% lower cost per lead with Facebook lead ads
A Facebook Case Study
Finding potential car buyers with Facebook lead ads
Mazda Philippines, known for its “Zoom Zoom” driving philosophy and SKYACTIV technology, needed to boost sales enquiries beyond traditional motor shows and mall events. The challenge was to generate more qualified leads and grow its marketing database cost‑effectively.
Mazda turned to Facebook as its primary digital channel, running five lead ads with “Get Quote” CTAs and prefilled contact forms, and using Custom and lookalike audiences to expand reach; leads were routed to 19 local dealerships. In a July 19–24, 2017 campaign the automaker generated 2,907 leads in six days—3× its target—at a 99% lower cost per lead.
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Mazda Philippines
Ralph Garcia
Marketing Manager