Case Study: Raymond achieves 78% increase in in‑store sales with Facebook lead ads

Raymond - Customer Case Study

Raymond, a leading integrated maker of worsted suiting fabrics and apparel, wanted to boost sales at four physical stores by driving more in-store visits from local customers. The challenge was to convert nearby men—particularly young, career-oriented or recently married/engaged men—into walk-ins and appointments.

Raymond ran a three-week lead ad campaign using radius, competitor and interest targeting to reach the right audience with a limited-time express tailoring offer. Ads drove users to submit name and mobile details; Raymond followed up with SMS to book appointments. The campaign delivered a 58% increase in store walk-ins and a 78% increase in sales for stores within the target radius.

Raymond

Uma Talreja

Chief Digital Officer