Case Study: Home24 achieves 2.7× higher revenue and 22% higher ROAS with Facebook Dynamic Product Ads

Home24 - Customer Case Study

Home24, Europe’s largest online furniture and home décor retailer with operations in eight countries, wanted to scale retargeting beyond the results it was getting from real-time bidding. The company’s challenge was to increase reach and revenue while maintaining precise audience control and creative consistency across thousands of products.

Partnering with Facebook Marketing Partner Smartly.io, Home24 moved to feed-based dynamic product ads combined with Smartly.io’s dynamic image templates to automatically pull pricing, discounts and branded imagery from its product feed and retarget users at every stage of the purchase path. The new approach delivered rapid gains: 2.7× higher revenue and a 22% higher return on ad spend versus its previous real-time bidding retargeting.

Home24

Daniel Finaske

Facebook Ads Manager