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Case Study: Tesco Lotus achieves 22,000 mobile app installs in one month with Facebook
A Facebook Case Study
Helping shoppers reimagine retail experiences with Facebook video ads
Tesco Lotus, a leading Thai retailer serving about 15 million customers weekly across 1,900+ stores and online, wanted to build awareness of its new beacon (iBeacon) technology and drive customers to download its mobile app to access in-store offers and a better shopping experience.
It ran a two‑phase mobile campaign—video ads to explain and generate interest in beacon technology and mobile app‑install ads offering promotions and freebies—using broad core targeting plus Clubcard Custom and lookalike audiences. In one month the campaign delivered 22,000 app installs, a 6‑point lift in ad recall, a 5‑point lift in action intent, and a 16% lower cost per install when video and install ads were paired.
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Tesco
Phakin Sribuddee
Head of Digital Connection