Case Study: Dineout achieves 6X increase in bookings and 80% lower cost per conversion with Facebook Ads

Dineout - Customer Case Study

Dineout is India’s leading online restaurant reservation platform, operating in eight cities with over 20,000 restaurants. The company aimed to increase bookings fourfold and cut cost per conversion by 50% within a year to grow its reservation business.

Dineout installed the Facebook pixel to track and segment visitors into four behavior-based groups, then served dynamic, time-specific ads and carousel creative tailored to each stage of the booking journey. The personalised retargeting campaign exceeded expectations, delivering a 6X increase in bookings, an 80% reduction in cost per conversion, a 3X uplift in return on ad spend and 5X growth in its diner base.

Dineout

Anuj Kumar

Digital Marketing Manager