Case Study: Antonia Saint New York achieves 7X return on ad spend and $1.8M in pre-orders with Facebook

A tall order for pre-sales with a 2-phase Facebook strategy

Antonia Saint New York is a Brooklyn‑designed line of women’s heels that use patent‑pending cushioning to feel like sneakers. The brand wanted to attract new customers and pre‑sell its high‑tech shoe line through a Kickstarter crowdfunding campaign.

Partnering with Enventys Partners, they ran a pre‑launch and retargeting campaign using link, lead, video and Canvas ads across Facebook, Instagram and Audience Network, targeting core, Custom and Lookalike audiences and retargeting site and ad engagers. The campaign delivered a 7X return on ad spend, 1,796 conversions tracked directly from Facebook, and helped exceed the Kickstarter goal—raising over $1.8M and gaining thousands of customers worldwide.

Antonia Saint New York

Antonia Saint Dunbar

Co-founder and CEO