Case Study: eShakti achieves 1.4x higher conversion rate and 58% lower cost per acquisition with Facebook

eShakti - Customer Case Study

eShakti is an online retailer that offers made-to-order, customizable women's fashion. The company wanted to find new customers while lowering cost per acquisition and retarget website visitors who abandoned purchases to boost conversions and return on ad spend.

eShakti ran Facebook carousel ads to visually showcase multiple products, used conversion tracking and Custom Audiences to retarget product-page visitors with dynamic product ads, and employed Lookalike Audiences to reach new shoppers. The combined strategy produced a 1.4x higher conversion rate, a 58% lower cost per acquisition (month‑on‑month for carousel ads), and a 42% increase in return on ad spend.

eShakti

Abhik Saha

Senior Product Marketing Manager