Case Study: INTENIUM achieves 2X click-through rate and 50% lower cost per install with Facebook’s Marketing API and Carousel Ads

INTENIUM - Customer Case Study

INTENIUM, a leading European mobile and online game publisher best known for titles like Chicken Attack and targeting an over-30 female audience, needed to streamline how it ran and managed ad campaigns — reducing cost per install and cutting the time to set up multiple campaigns.

By pairing Facebook’s Marketing API with carousel ads to tell visual stories for its game The Rats, INTENIUM automated segmentation and lookalike targeting, scaled creative variations, and optimized for installs. The approach delivered a 2X higher click-through rate, 50% lower cost per install, a 1.5X increase in average revenue per user, 3X higher return on ad spend, up to 7 days saved in monthly labor, and 3X more active campaigns.

INTENIUM

Sebastian Lüdemann

Head of Marketing