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Case Study: Cloetta achieves 25-point ad recall and 15-point brand awareness lifts with Facebook
A Facebook Case Study
Cloetta - Customer Case Study
Cloetta, a long-standing Finnish confectionery maker best known for its Aakkoset letter sweets, introduced an emoji-themed Aakkoset and aimed to raise broad awareness while testing Facebook’s ability to reach its target audiences.
Over three weeks Cloetta ran feed-friendly video and photo ads on Facebook using reach-and-frequency buying, with witty scenarios about parents misusing emojis and a consistent creative look. The campaign delivered strong results: a 25‑point overall lift in ad recall (31 points among 18–24s), a 15‑point lift in brand awareness and a 4‑point lift in preference among males.
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Cloetta
Kaisa Kivioja
Product Group Manager