Case Study: im30.net achieves 11,200 new installs and a 45‑point lift in ad recall with Facebook

im30.net - Customer Case Study

im30, a Beijing-based game developer of about 190 people, wanted to grow installs for its hit free‑to‑play title Last Empire - War Z by boosting awareness beyond its already large player base. The challenge was to drive both broad recognition and measurable app installs in the US market within a short, year‑end campaign window.

im30 ran a full‑funnel strategy with two concurrent Facebook campaigns—an awareness push (repurposing its TV spot into a carousel/video ad with reach and frequency buying) and a direct‑response app‑install campaign optimized for conversions—targeting broad gaming audiences. Over a one‑week effort, the approach delivered 11,200 incremental installs and a 45‑point lift in ad recall.

im30.net