Case Study: Kuobrothers achieves 3X click-through rate and major cost reductions with Facebook dynamic ads

Finding more new customers with Facebook dynamic ads

Kuobrothers is a fast-growing Taiwanese e-commerce group operating a mobile platform and five niche shopping sites under a “community ecommerce” model. As a drop-ship retailer with limited staff, the company needed to scale beyond existing customers, improve attribution across multiple partners, and attract new buyers efficiently to support continued growth.

Kuobrothers adopted Facebook Dynamic Ads to automatically match products from its catalogue to users’ browsing behavior and target a broad audience. This personalized, automated approach boosted traffic and conversions while cutting costs: 3× increase in click-through rate, 67% lower cost per click, 49% lower cost per thousand impressions, 21% lower cost per purchase, and a 6% increase in return on ad spend.

Kuobrothers

Chia-Hsin Liao

Co-founder