Case Study: TreasureHunt achieves 15% higher player lifetime value and 21% lower cost per install with Facebook (powered by Smartly.io)

Getting more valuable game players with a Facebook Marketing Partner

TreasureHunt, a Berlin-based mobile games studio best known for Pet Paradise, wanted to acquire more high-value players and boost installs in Tier 1 markets. The challenge was to grow quality player acquisition efficiently while improving conversion and lifetime value.

Working with Facebook Marketing Partner Smartly.io, TreasureHunt used Custom and lookalike audiences, mobile app install and vertical video ads, and automated daily optimization to allocate budget, rotate creative, pause underperformers and update bids. The campaign drove a 21% lower cost per install, a 9% higher conversion rate and a 15% higher lifetime value for players acquired through Smartly.io.

TreasureHunt

Ville Mikkola

CMO