Case Study: Beverly Hills Fitness achieves 3x return on advertising spend and strong engagement with Facebook Canvas

Beverly Hills Fitness - Customer Case Study

Beverly Hills Fitness, a home‑fitness company founded by David Brodess and Michael Casey, wanted to raise awareness and drive sales for its Supreme Toning Tower—an affordable, non‑impulse purchase—by reaching potential buyers in an engaging, cost‑effective way that encouraged likes, comments and shares.

They used Facebook Canvas to create an interactive mobile experience showcasing multiple product uses and customer testimonials, targeted audiences with Custom and Lookalike Audiences and tracked conversions with the Facebook pixel. The campaign drove strong engagement and sales: a 3x return on ad spend, 51 seconds average time in Canvas, 82% average view completion and 50% of viewers watched at least 25 seconds.

Beverly Hills Fitness

David Brodess

Co-founder and Co-CEO