Case Study: Schwieters Chevrolet of Cold Springs achieves 23% more digital leads and a 75% Messenger-to-sale conversion with Facebook lead ads and click-to-Messenger ads

Cruising to automobile sales with Facebook lead ads and click-to-Messenger ads

Schwieters Chevrolet of Cold Spring, a family-owned Chevrolet dealership, needed to sell remaining 2017 Silverado inventory and quickly generate qualified leads for its sales team. Facing slow movement on these trucks, the dealership sought a targeted digital approach to connect with nearby, in-market buyers.

They ran Facebook lead ads and click-to-Messenger ads (with truck photos and auto-filled lead forms) targeted to local and lookalike audiences and integrated leads into their CRM. Over the Memorial Day weekend campaign, lead ads produced high volume while Messenger drove conversions—75% of Messenger conversations resulted in a sale—and Facebook accounted for 23% of all digital leads.

Schwieters Chevrolet of Cold Springs

Emily Showalter

General Sales Manager