Case Study: moebel.de achieves 22% lower cost per acquisition with Facebook

moebel.de - Customer Case Study

moebel.de, Germany’s largest furniture and home décor search portal, asked its agency hurra.com to boost the quality of traffic to its retail partners and drive more conversions while lowering acquisition costs. The challenge was to turn broad site interest into high-intent visitors who were likely to convert.

hurra.com ran a phased campaign—using link and carousel ads for broad awareness, then retargeting with standard and advanced website Custom Audiences that prioritized high-intent signals (repeat visits, time on site, products viewed). By tailoring ads to behavior and intent, the campaign cut cost per acquisition by 22%, lifted click‑through rate by 16%, and reduced cost per click by 17%.

moebel.de

Julia Fröhlich

Head of Performance Marketing