Case Study: KLM Royal Dutch Airlines achieves 4.5X increase in bookings with Facebook Dynamic Ads

KLM Royal Dutch Airlines - Customer Case Study

KLM Royal Dutch Airlines wanted to boost online bookings in the UK while cutting cost-per-booking, but faced the challenge of promoting a constantly changing inventory of flights and fares and delivering highly relevant social ads at scale.

KLM partnered with Facebook Marketing Partner Adphorus and agency Storm Digital to adapt dynamic ads—using a Dynamic Creative Template tied to KLM’s product catalogue and Adphorus’s Marvin optimisation—to serve personalised retargeted ads. Over 10 days the campaign produced a 4.5× increase in bookings, an 87% higher conversion rate versus other remarketing efforts, and a 62% reduction in cost per booking.

KLM Royal Dutch Airlines

Christiaan van de Koppel

Social Commerce Manager