373 LinkedIn Marketing Solutions Case Studies

360Suite makes Event Ads its lead generation linchpin

360Suite

Christophe Ochin

Marketing Manager

7Speaking applies the lessons of smarter lead generation on LinkedIn

7Speaking

Gibran Romero

Chief Digital Officer

Targeted video campaign encourages business travellers to explore Abu Dhabi

Abu Dhabi

Ali Al Shaiba

Executive Director of Tourism and Marketing Department of Culture and Tourism

ACCIONA shows investors and influencers a different way of doing business

Acciona

Rafael Rodríguez Gallardo

Head of Digital Marketing

Targeting affluent consumers pays big dividends

Acxiom

John Baudino

SVP Data & Identity

Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Updates

Adobe

Maria Poveromo

Senior Director, PR, AR, and Social Media , Adobe

Digital Marketing Giant Leverages LinkedIn’s Powerful Platform

Adobe

Paula Parkes

Director of Marketing , Adobe

Adobe exceeds expectations for digital event registrations with LinkedIn

Adobe

Alex Amado

Vice President of Experience Marketing

How Adobe achieves alignment and ABM success with LinkedIn

Adobe

Matt Rozen

Director of Enterprise Editorial and Social Media

Workfront nurtures anonymous website visitors and generates leads with LinkedIn Lead Accelerator

Adobe Workfront

Micah Beals

Director of Digital Marketing Workfront

Highlighting thought leadership with LinkedIn Company Pages

ADP

Chelsea Marti

Social Media Director

Speaking the language of ICT starts new conversations for AECL

AECL

Abdulrahman Al Azzam

Senior Vice President and General Manager ICT

How Italy’s leading consumer lending company created a thriving digital community in response to the pandemic and is now looking into the future

Agos

Alessio Cacciatori

Head of Trade Marketing

The AICPA’s LinkedIn Group builds community and boosts membership

AICPA

Stacie Saunders

Strategist for Social Media and Member Engagement

AIG - Customer Case Study

AIG

Cara Tabatchnick

Global Digital Strategy Director, Corporate Communications

How Alida scaled their digital programmes to support account-based marketing strategies driving 122% more conversions using LinkedIn Sponsored Content and Lead Gen Forms

Alida

Hugo Rajotte

Inside Sales Manager, Asia Pacific

Alliance Manchester Business School Increases Lead Gen Success with Sponsored Content and InMail

Alliance Manchester Business School

Martin Starkey

Marketing Officer

How Alma achieved a 6:1 ROI on LinkedIn

Alma

Valerie Kile

Performance Marketing Manager

Alteryx generates quality leads at lower cost, using Sponsored Updates to share content with target audiences

Alteryx

Rao Adavikolanu

Director of Inbound Demand Generation, Alteryx

Aspect amplifies thought leadership content and brand awareness using Sponsored Updates

Alvaria

Kim Martin

Director of Corporate Marketing, Aspect

The AICPA’s LinkedIn Group Builds Community and Encourages Association Membership

American Institute of CPA

Stacie Saunders

Strategist for Social Media and Member Engagement, AICPA

Amplifying reach and conversions while prioritising brand safety and trust with LinkedIn Audience Network

Apparent

Mark Rowe

Director of Digital Media

Turning to digital for global brand outreach

ASE Group

Jennifer Yuen

Senior Director, Worldwide Marketing & Communications

AMFI Masters LinkedIn’s Audience Strategy

Association of Mutual Funds in India

Punit Dharamsi

VP Marketing and Investor Education

AstraZeneca - Customer Case Study

AstraZeneca

Andrew Lyle

Senior Marketing Manager, Non-Personal Digital & Media Strategy

Supermetrics’ data integration with LinkedIn boosts Atomic 212’s productivity by 30%

Atomic 212

Will Ridley

Digital Client Lead

LinkedIn and PHD identified previously untapped and highly engaged audiences for two of the luxury brand’s newest models, the 2019 A8 and A6, through optimized targeting

Audi of America

Loren Angelo

Vice President, Marketing

Audi super-charges awareness for the e-tron and carbon neutral driving

Audi of America

Cristina de Blasio

Media Manager & Content Marketing

Audi builds a smarter lead generation engine on LinkedIn

Audi of America

Karen Weibrecht

Digital and CRM Manager

How Autodesk Used Retargeting and Conversation Ads to Supercharge Their ABM Campaign and Reach New Buyers

Autodesk

Adam Higgins

Demand Generation Manager

Highlighting thought leadership with LinkedIn Company Pages

Automatic Data Processing

Chelsea Marti

Social Media Director

Automation Anywhere extends massive awareness to new products with LinkedIn Live

Automation Anywhere

Julian Foster

Global Head of Paid Social Media

How marketing automation company, Autopilot, earned 500+ quality leads in 3 months

Autopilot

Javier Dominguez

Marketing Manager

AvePoint’s global LinkedIn campaigns drive unprecedented conversion rates

AvePoint

Michael Segner

Director of Content Communications

How BambooHR increased cost-per-lead efficiency by 40%

BambooHR

Matt Steggell

Paid Social Channel Manager

Putting best practices into practice By telling its story at scale, Bendigo Bank drives pipeline opportunities worth 100x its marketing investment

Bendigo Bank

Amy Goodes

Head of Marketing, Business & Agribusiness

Inspiring expat entrepreneurs to plan a future in Berlin

Berlin School of Business and Innovation

Graeme Simpson

Chief Marketing Officer

Boosting brand awareness and course enrolment

Berlin School of Business and Innovation

Marko Manojlovic

Marketing Director

Beroe Inc. leverages LinkedIn to launch the world’s first on-demand procurement intelligence platform

Beroe

Shamrez Zack

Head, Digital Marketing & Digital CX

Driving awareness and high-quality leads with a targeted content marketing campaign

BI Worldwide

Betsy Schneider

Vice President of Marketing Services BI WORLDWIDE

Bislr uses Sponsored Updates to generate high-quality, high-value leads

Bislr

Gonzalo Mannucci

Demand Generation Leader, Bislr

Bizible helps customers create more effective campaigns with LinkedIn Marketing API

Bizible

Brewster Stanislaw

VP of Product and Strategy

Blackbaud engages key decision makers on LinkedIn with RollWorks’ ABM Solution

Blackbaud

Sam Kuehnle

Digital Marketing Team Lead

BlackLine and LinkedIn Driving Webinar Registrations with LinkedIn Sponsored InMail

BlackLine

Brandee Sanders

Director Digital Marketing

From Brand To Demand, Serve The Right Audience

BlackRock

Laura Tyrholm

Global Head of Alternatives Marketing

Driving conversions among high-value consumers on LinkedIn

BMW Group

Qaid Johar

Performance Marketing Director, Entropia

Acting on LinkedIn Events delivers impact for BNP Paribas

BNP Paribas

Raphaele Leroy

Head of Company Engagement

How BNP Paribas set the finance agenda on LinkedIn

BNP Paribas

Lisa Aouimeur

Social Media Manager

BNY Mellon Wealth Management - Customer Case Study

BNY Mellon Wealth Management

Allie Manning

Senior Social and Digital Marketing Manager

How LinkedIn and Bombora Provided a More Intelligent Targeting Option for IBM’s Watson Analytics

Bombora

Dynamic Ad campaign delivers higher quality leads at a lower cost

CA Technologies

Andrew Spoeth

Head of Social Media Marketing

CA Technologies Executes Exemplary Content Strategy on LinkedIn

CA Technologies

Leslie Murdock

Digital Marketing Manager

Callaway Golf Raises Brand Awareness with “Hit the Links” API Campaign on LinkedIn

Callaway Golf

Scott Goryl

Senior Manager of Global Communications Callaway Golf

How LinkedIn Insights illuminated content strategy for Caverion Germany

Caverion

Holger Winkelsträter

Head of Marketing & Communications

CBRE Increases Exposure to a New Audience with LinkedIn Sponsored InMail

CBRE

Paul Suchman

Global Chief Marketing Officer

Celosphere Live where superfluid meets event strategy

Celonis

Benyi Heider

Head of Digital Marketing

Celosphere sequel goes bigger and better with LinkedIn Events

Celonis

Gabe Turner

Head of Global Conversion Marketing

How Cenareo delivered results through a brand to demand strategy

Cenareo

Lucie Victor

Lead Gen & CRM Manager

How Census achieved a 10x increase in pipeline with the LinkedIn startup team

Census

Nathan Corliss

Performance Marketing Manager

The Center for Creative Leadership uses LinkedIn Events to build brand value and learn more about its audience

Center for Creative Leadership

Emily Viviani

Social & Brand Communications Manager

Cetera Financial Group - Customer Case Study

Cetera Financial Group

Eric Hansen

Director of Recruiting Marketing, Cetera Financial Group

Charles Sturt University earns a 56% reduction in cost-per-start of application with an always-on, full-funnel strategy on LinkedIn

Charles Sturt University

Cathy O'Shannessy

Digital Performance Manager

Working Together to Inspire Small Business Growth

Chase

Jennifer Piepszak

Chief Executive Officer

The Power of Personalisation Specific Targeted Approach on LinkedIn Helps Circle In Drive Down CPLs by 42%

Circle In

Phil Heys

Director of Sales

Cisco Canada Lowers Lead Generation Costs With LinkedIn Marketing Solutions

Cisco

Julian Jasniewski

Social Media Manager

Cisco connects to needs-driven nurturing with Conversation Ads

Cisco

Nadja Ritter

Marketing Campaign Manager

Building engaged communities with LinkedIn Managed Groups

Citi

Vanessa Colella

Managing Director and Head of North America Marketing, Citi

CleverTap achieves growth in audience followership and quality leads via a full-funnel strategy on LinkedIn

CleverTap

Pooja Sriram

Head of Social Media

How CloudThat witnessed 287% revenue growth using Integrately for their LinkedIn Lead Gen Campaigns

CloudThat

Tahir Kadakol

Performance Marketing Executive

Colliers APAC increases event attendance by 35% using Hootsuite & LinkedIn

Colliers

Jessica Gutierrez

Director, Digital Marketing

How LinkedIn filled the Comarch business pipeline two years ahead of schedule

Comarch

Matthieu Lacroix

Chief Marketing Officer

ConnectWise and LinkedIn It Pays to Know What’s Working (And What’s Not)

ConnectWise

Rick Salmon

PPC Manager

Tracking conversions ensures Cornerstone OnDemand content fulfills its potential

Cornerstone

Bhanu Chawla

Head of Digital Strategy

Optimized targeting generates high-quality leads for Corporate Visions

Corporate Visions

Jamie Laforge

Director of Integrated Campaigns

Cotton Incorporated Embraces LinkedIn Carousel Ads, Drives Engagement

Cotton Incorporated

Kim Kitchings

Senior Vice President, Consumer Marketing

How CreditStacks drives growth on LinkedIn with outstanding cost efficiency

CreditStacks

Tal Nissenson

VP of Marketing

Crestbridge boosts its LinkedIn presence by centering on valuable content

Crestbridge

Charly Buesnel

Digital Executive

Dassault Systèmes Boosts Conversion Rates with LinkedIn Carousel Ads

Dassault Systemes

Harold Christensen

Digital Marketing Consultant

Integrating sales and marketing to fire up the funnel on LinkedIn

Dassault Systemes

Lucas Riedberger

Worldwide Media Director

Talking simulation helps decision-makers visualise new ways of working

Dassault Systemes

Joanne Mary

Digital Marketing Project Manager

Investing in ad content personalization maximizes engagement and lead generation

Dassault Systemes

Brett Moorman

Program Manager Digital Marketing

Databricks optimizes ad performance with new Message Ads A/B testing

Databricks

Justin Epstein

Senior Manager of Paid Media

SaaS company DealHub sees 110% larger deal sizes for LinkedIn-influenced opportunities

DealHub

Gideon Thomas

Chief Marketing Officer

Dell displays its star monitors in style on LinkedIn

Dell

Silvia Herrero

Displays and Client Peripherals Marketing Lead EMEA

Deloitte Unleashes the Power of Real-Time Thought Leadership for Deeper Connections

Deloitte

Meredith Gonsalves

Global Manager Digital and Social Strategy

Dentsu Aegis doubles share of voice with LinkedIn Live from Cannes

Dentsu Aegis Network

Sabrina Rodriguez

Global Head of Digital Marketing

Design Pickle drives $1.8M in revenue with SMB-focused LinkedIn campaign

Design Pickle

Dave Ball

Director of Acquisition

Detroit Labs reaches their ideal client base with LinkedIn Live and Sponsored Content

Detroit Labs

Dan Ward

Co-Founder and President

DDI and LinkedIn A Talent for Reaching Talent “We need every demand genertaion dollar we spend to have a positive effect, and we’ve b

Development Dimensions International

James Court

Demand Generation Consultant

360-degree communication and audience segmentation help Dior reach new audiences

Dior

Gary Pinagot

Social Media and e-Reputation Director

Dockers® takes to LinkedIn to prove you don’t need a suit

Dockers

Joan Calabia

Director Brand Marketing

Domo taps the power of virtual events with more than 12,000 attendees, including on LinkedIn

Domo

Crystal Hadaway

VP of Digital Media & ABM Programs

Telling a compelling brand story on LinkedIn

DP World

Arjun Jayan

Global Head of Partnerships, Group Communications

Duke University sees sky-high conversion rates with Sponsored InMails

Duke University

Elizabeth Hogan

Associate Dean, Global Marketing

Dynatrace Beats Event Registration Goal by 51% Using LinkedIn Ads

Dynatrace

Carolyn Stacey

Digital Marketing Manager, Global Paid Social Media

How a Leading Asset Manager in Asia is Engaging a Niche Audience Precisely, and at Scale, through LinkedIn

Eastspring Investments

Kiran Veeramallu

Head of Digital Marketing

Investing in LinkedIn targeting transforms ROI for École polytechnique

Ecole Polytechnique

Roman Ayoubi

In charge of the Digital Marketing for the Executive Master

eCornell nurtures prospective students and generates leads with LinkedIn Lead Accelerator

eCornell

Andrew Hickey

Director of Digital Marketing, eCornell

eCornell Educates and Engages through Balanced Approach on LinkedIn

eCornell

Andrew Hamilton

Senior Director of Marketing

How a Shift in Strategy Drove 30% More Conversions

eDataSource

Arthur Sweetser

Chief Marketing Officer

Going always-on makes a bigger impact for EDHEC

EDHEC Business School

Claire Bergery-Noël

Communication Director

Eftsure sees a 40% reduction in cost per lead with Dreamdata - LinkedIn Conversions API connector

Eftsure

Luke Fielding

Head of Demand Generation

Eftsure’s full-funnel demand marketing strategy on LinkedIn drives 50% higher ROI vs other digital channels

Eftsure

Niek Dekker

Head of Marketing

EHS Insight and LinkedIn The Sure Shot to Success

EHS Insight

Mohamad Bozo

Marketing Lead StarTex Software

Eka Software leverages the power of employee advocacy on LinkedIn to drive a 233% increase in single-day traffic to its new website for its brand relaunch

Eka Software

Vanitha Poojary

Director, Digital Marketing

Énergir successfully targets a niche audience for webinars with Conversation Ads

Énergir

Valerie Verpraet

Communication Advisor

entomo drives pipeline growth by layering LinkedIn's precise targeting with audience-intent data integration

Entomo

Message Ads open up conversations with potential students for Esade

Esade

LinkedIn transforms lead generation in a tight timeframe for ESSCA

ESSCA

Déborah Poissonnet

Digital Communication Officer

How the EC brings investment and opportunity together on LinkedIn

European Commission

Carole Fromage-Duforêt

Social Media Officer

Synchronising brand building and lead generation on LinkedIn has transformed ROI for the business software provider

Exact

Karsten Mosterd

Global Digital Strategy & Innovations Director

Balancing short- and long-term lead generation on LinkedIn

Expensya

Olivier Gallet Raffaelly

Paid Acquisition Team Leader

How F5 Ramped up its DevOps Engagement in EMEA

F5

Olga Royenko

Senior EMEA Marketing Campaigns Manager

Finkelman Immigration Law Taps the Power of Organic LinkedIn Content for SMBs

Finkelman Immigration Law Firm

Jason Finkelman

Immigration Attorney

Building a high velocity pipeline with brand marketing

Firebolt

Itay Waisman

Head of Demand Generation

FireEye Improves Conversions, Drives Dramatic Decrease in Cost Per Lead with LinkedIn Conversion Tracking

FireEye

Craig Chappell

Global Director of Digital Marketing

How FIRST FINANCE Institute is Scoring High by Using LinkedIn to Engage Prospective Learners

First Finance Institute

Che Mok

Chief Marketing Officer

Fivetran drives millions of dollars in pipeline with authority-building content delivered via Lead Gen Forms

Fivetran

Jonathan Weiss

Paid Media & SEO Specialist

Flight Centre sees B2B sales opportunities take off by connecting Oracle Eloqua and LinkedIn

Flight Centre Travel Group

Malcolm Aldridge

Global Marketing Automation Manager

Florida International University Online uses multi-pronged approach to boost enrollment in online degree programs

Florida International University Online

Cristina Raecke

Executive Director, Marketing, Recruitment, and Enrollment

Humour (and an always-on approach) is helping Foleon boost engagement

Foleon

Ritesh Sheombar

Director of Inbound Marketing

How Freshworksis getting Conversation Ads right and lowering CPL by up to 55%

Freshworks

Ramesh Ravishankar

Senior Director - Digital Marketing

Fuji Electric - Customer Case Study

Fuji Electric

Marika Hashiguchi

Product Promotion

Gatorade sustains a thriving sports professional community with LinkedIn targeting and engagement tools

Gatorade Performance Partner

Michelle Martin

Director

GE Capital developed an active and engaged community on LinkedIn

GE Capital

Anthony Spargo

Director, GE’s Communication

How Genesys Uses ABM to Break Into New Markets and Cut Through the Noise of B2B Technology Marketing with LinkedIn

Genesys

Camila Cook

Head of Digital Marketing for the Americas

Genesys Builds an Effective ABM Digital Demand Gen Strategy with LinkedIn

Genesys

Lisa Kost

Senior Vice President of Marketing

Gimmonix drives more conversions with lower CPLs using a focused LinkedIn approach

Gimmonix

Osiris Wednesday

Digital Marketing Manager

Github drove nearly 1,000 registrations for their flagship series with LinkedIn Event Ads

GitHub

Fletcher Helle

Senior Manager, Social Media

A new concept in networking, built through the power of Sponsored InMail

Global Business Owners

Peter Redrin

President

Top Dubai attraction Global Village generates 1,800% boost in leads using sponsored content

Global Village

Jaki Ellenby

Executive Director, Marketing

Gong.io Skyrockets its LinkedIn Page Following with a Three-Pronged Approach

Gong.io

Udi Ledergor

Vice President of Marketing

Data-driven personalisation drives 7x marketing ROI on LinkedIn

Gorgias

Maxime Sutra

Growth Marketing & Demand Generation Manager

Grant Thornton Bharat’s LearninGT boosts lead conversion rate by optimising LinkedIn Ads

Grant Thornton

Pradeep Pandey

Director

GSK boosts its brand vitals and innovation credentials on LinkedIn

GSK

Danny Choo

Strategy Planning & Paid Campaigns

Fashioning a sustainable brand marketing strategy

H&M Group

Miriam Tappert

Project Manager, People & Organisational Development

Hahow for Business reduces sales cycle by 30% with a full-funnel nurture programme on LinkedIn

Hahow for Business

Chris Chou

Chief Operating Officer

Harness.io automates its free trial offer with LinkedIn and Zapier

Harness.io

Geoffrey Taft

Director of Digital Marketing

HDFC Life grows qualified leads by 175% on LinkedIn

HDFC Life

Vishal Subharwal

Executive Vice President, Ecommerce & Digital Marketing

Generating new business with a hyper-targeted LinkedIn Partner Message campaign

Hearsay Systems

J.P. Walti

Director of Demand Generation Hearsay Social

HEC Paris finds the graduate candidates that count on LinkedIn

HEC Paris

Collette Brown

Associate Director of Marketing

HelloGbye - Customer Case Study

HelloGbye

Greg Apple

Chief Marketing Officer

Hewlett Packard Enterprise - Customer Case Study

Hewlett Packard Enterprise

Kishore Modak

General Manager of Marketing

Highfive Dramatically Impacts Lead Conversion and Cross-Channel Lift

HighFive

Clayton Pritchard

Growth Marketing Manager

How Hired sparks open dialogues with job seekers through Conversation Ads

Hired

Chase Gladden

Growth Marketing Manager

From talent conversations to qualified lead conversions

Hiredly

Saliza Nadya

Digital Marketing Executive

Building a global business with LinkedIn Ads

HireQuotient

Smarth Sidana

Founder & CEO

Hiscox Boosts Brand Awareness Among Entrepreneurs with LinkedIn Sponsored Content and Audience Network

Hiscox

Gyawu Mahama

U.S. Communications & Marketing Manager

The Holiday Inn Express® brand injects humor into conversations using LinkedIn Sponsored Updates

Holiday Inn Express

Seth Freeman

Director of Marketing

Building emotional connections with followers on LinkedIn

HP

Bryna Corcoran

Digital Marketing and Social Media Strategist, HP

HP Business Personal Systems and PHD partner with LinkedIn for a full-funnel audience strategy and brand study

HP

HP Drives 3.3x Higher Site Engagement with Conversation Ads

HP

Roland Osae-Oppong

Search and Social Manager

Engaging IT decision makers at scale with LinkedIn Audience Network

HP

John Marshall

Head of Global Media Investment and Innovation

HSBC uses Sponsored Updates to Establish Key Global Connections

HSBC Bank

Amande Rendle

Global Head of Marketing, Commercial Banking and Global Banking and Markets HSBC

Swiss luxury watchmaker Hublot expands online presence thanks to precision LinkedIn campaign

Hublot

Jonathan Mohammed

Digital Media Manager

HubSpot drives high-quality leads with Sponsored Updates in the LinkedIn feed

HubSpot

Mike Volpe

Former CMO

Educated lead generation transforms volume and value for IEBS

IEBS

Oscar Fuente

Chief Executive Officer

IFS goes full-funnel with account-based marketing (ABM) on LinkedIn

IFS

Danny Kuijpers

Regional Digital Marketing Manager

Merging reach and control maximizes returns for IG

IG

Maciej Witalis

Paid Media Manager

In Touch Networks Matches Up with the Perfect Candidates via Dynamic Ads

In Touch Networks

Thomas Metcalfe

Senior Lead Generation Executive

Info-Tech Research Group - Customer Case Study

Info-Tech Research Group

Liam Grue

Digital Marketing Manager

How Terminus and LinkedIn helped InMoment build better optimizations and reach the full buying committee

InMoment

Jordan Vardell

Director of Demand Generation

Innodisk drives 88% new visitor traffic with a full-funnel strategy on LinkedIn

Innodisk

Erica Chang

Senior Digital Marketing Specialist

International Coach Federation chooses LinkedIn for recruitment and awareness campaign

International Coach Federation

Michael Voss

Director of Brand Management

Invest Qatar attracts scores of new investors with full-funnel marketing on LinkedIn

Invest Qatar

Reem Al-Kuwari

Head of Marketing

IPOS triples its conversion target on LinkedIn

IPOS

Benjamin Tan

Deputy Director, Media & Communications

IQVIA’s awareness-first approach fuels 3x CTR

IQVIA

Sydney Flake

Gaines Marketing Campaign Specialist

IR drives results from a focused target audience with Sponsored Content and Lead Gen Forms

IR

Nik Love

Global Digital Manager

Italian Trade Agency - Customer Case Study

Italian Trade Agency

Giovanni Rodia

Institutional and Public Affairs & Communication Director

iYogi generates verifiable leads from relevant target audience with LinkedIn Sponsored Updates

iYogi

Rohit Challu

Assistant Vice President, Marketing iYogi

LinkedIn's Marketing Analytics APIs help BusinessOnline boost advertiser CTRs by 53% and cut operational costs

iYogi

Eric Ramos

Director of Analytics

J.P. Morgan & WIRED Consulting create groundbreaking B2B thought leadership program increasing reach on LinkedIn

J.P. Morgan

Abel Flint

VP, Growth & Strategic Initiatives

Financial advisors are time poor, yet crave insight. How can asset management firms best engage them

J.P. Morgan Asset Management

Jaime Kalfus

Global Head of Brand Experience

Jabra tunes LinkedIn employees into headphone discounts on LinkedIn

Jabra

Andreas Villumsen

Account Based Marketing Manager

Jaguar Land Rover - Customer Case Study

Jaguar Land Rover

Christian Uhrig

Marketing Manager Comms & CRM

Jeraisy caters to the Work from Home professionals with Lead Generation Ads

Jeraisy

Mahmoud Safia

Project Manager

Jive Software leverages LinkedIn’s multiproduct approach to generate unprecedented engagement rates

Jive Software

Jaslyn Law

Integrated Marketing Manager

Jobvite Achieves Remarkable Results and Cost Efficiency through LinkedIn Marketing

Jobvite

Ronen Shetelboim

Director of Marketing

Johnson & Johnson streams first-ever LIVE weekly COVID-19 news series The Road to a Vaccine driving massive engagement on LinkedIn Live

Johnson & Johnson

Lauren Ruotolo

Director of Creative Partnerships

Kate Spade matches messaging to mindset with masterful LinkedIn campaign

Kate Spade

Krista Neuhaus

Senior Director of Global Digital Marketing

Leading with lead generation on LinkedIn

Khoros

Phyabae Leong

Marketing Director

Sharing targeted content through Sponsored Updates allowed Kinvey to significantly increase high-quality leads for their business

Kinvey

Lauren Pedigo

Digital Marketing Manager at Kinvey

Kinvey uses Sponsored Content to significantly increase high-quality leads for their business

Kinvey

Lauren Pedigo

Digital Marketing Manager at Kinvey

Video for LinkedIn Sponsored Content helped KLM reach their target audience, while upping engagement and lowering costs

KLM

Renske Siersema

Social Media Project Manager

Knotch delivers high-value collateral to eager marketers, driving quality leads

Knotch

Liz Lowman

Senior Director of Marketing

Kurita Group raises its global profile through LinkedIn

Kurita Group

Lin Qian

Marketing Division

The Brandstorm goes on for L’Oréal on LinkedIn

L'Oréal

Natalia Noguera

Chief Marketing Officer, HR

L&T Technology Services leveraged LinkedIn campaigns to generate a $35 million sales funnel

L&T Technology Services Limited

Samir Bagga

Chief Marketing Officer

How Lacework drove 6X ROI by shifting to a full-funnel strategy on LinkedIn

Lacework

Simon Chuang

Director of Digital Marketing

How a financial services institution boosted return on ad spend by curating high-quality content for their target audiences.

Large Financial Services Institution

Warming up net-new ABM accounts on LinkedIn

Larsen & Toubro Infotech

Peeyush Dubey

Chief Marketing Officer

LaunchDarkly generates $1.2 million in pipeline with Conversation Ads

LaunchDarkly

Maurice M. Maxwell

Senior Digital Marketing Manager

How a leading financial services firm using brand awareness objectives to increase familiarity and ultimately brand trust using LinkedIn's audience targeting and measurement

Leading Financial Services Firm

Deeper conversion measurement on LinkedIn provides greater campaign efficiencies

Leading Financial Services Providing Company

Lemonade Finds Its Sweet Spot by Developing a Community on LinkedIn

Lemonade

Yael Wissner-Levy

Head of Communications and Content

Lenovo leaders drive 6X higher engagement rates with Thought Leader Ads

Lenovo

Lincoln Electric brings in quality leads after brand awareness campaign on LinkedIn

Lincoln Electric

Craig Coffey

U.S. Marketing Communications Manager

How LinkedSelling Achieves Consistent Volume and Reliability with LinkedIn Lead Gen

LinkedSelling

Pat Henseler

Director of Product

Reaping returns from localised, always-on marketing

LMS365

Mette Olesen

Chief Marketing Officer

Lombard Odier sees 12% increase in brand favourability leveraging video for Sponsored Content

Lombard Odier

Kateryna Ranieri

Media & Communications Manager

London Business School fuels the funnel with multiple ad formats

London Business School

Stuart Aplin

Head of Acquisition Marketing

Louis Vuitton's live shows conjure extended engagement on LinkedIn

Louis Vuitton

How LucaNet ASEAN achieves 53% conversion rate with LinkedIn's Conversation Ads

LucaNet

Nicole Wang

Regional Marketing Manager

How Lucid Software Increased Their Lead Gen Completion Rate by 120% YoY Using a Full-Funnel Brand-to-Demand Strategy

Lucid Software

TJ Nokleby

Director of Demand Generation

Digivizer’s marketing analytics platform boosts Macquarie Data Centres’ LinkedIn ad conversions by 7.5x in one year

Macquarie Data Centres

Krish Ruban

Head of Marketing

MainStreet leverages LinkedIn for acquisition, reaching startups with highly engaging, value-driven messaging

Mainstreet

Nick Abouzeid

Head of Product Marketing

Marketo engages a diverse set of audiences with LinkedIn

Marketo

Mike Tomita

Senior Manager, Web Marketing

MarketShare builds sales pipeline with high-quality leads

MarketShare

Andrew Hahn

Senior Manager of Online Marketing MarketShar

Synchronised precision accelerates leads for Maserati

Maserati

Guido Giovannelli

General Manager

Mastercard APAC earns 130% follower growth with consistent, compelling thought leadership

Mastercard

Barkha Patel

Senior Vice President, Communications

Full-funnel LinkedIn strategy delivers material impact for Matmatch

Matmatch

Ben Smye

Head of Growth

Mercedes-Benz USA gets more mileage from shareable content with Sponsored Updates from LinkedIn

Mercedes-Benz

Mark Aikman

Social Media Lead Mercedes-Benz USA

Mercedes-Benz GLB launch campaign on LinkedIn drives impactful full-funnel results

Mercedes-Benz

Jordan Lalor

Senior Social Media Lead

Brand investment pays off in lead generation

MHR

Jordan Rowson

Social Media Manager, Paid

OneNote Strikes a Chord with Educators

Microsoft Corporation

Ari Schorr

Product Marketing Manager, Microsoft OneNote

Microsoft takes ABM to the next level on LinkedIn

Microsoft Corporation

Robin Taylor

Digital Marketing Lead

Microsoft boosts event registration with LinkedIn Sponsored InMail and skills targeting tools

Microsoft Corporation

Perry Sjögren

Digital & Social Media Strategist

OneNote strikes favorable chord with educators

Microsoft Corporation

Susan Dodds

Digital Marketing Consultant

Showcasing the power of Surface

Microsoft Corporation

Julia Garbe

Social Media B2B Lead

Microsoft Canada enhances local relevance to reach new audiences with Video for LinkedIn Sponsored Content

Microsoft Corporation

Róisín Bonner

Social Media Lead

Microsoft designs a new prospect journey on LinkedIn

Microsoft Corporation

Mohamed Salah

Digital & Social Marketing Manager

Achieving targeted engagement at scale with LinkedIn Audience Network

Microsoft Corporation

Broc Munro

Social & Digital Lead for Australia

Consistent Full-Campaign Execution to Influence Mindshare and Sales Funnel

Microsoft Corporation

Shriram Parthasarathy

Head of Digital Media Marketing

Milliporesigma's Single Campaign Targets Multiple Audiences and Increases Engagement by 55%

MilliporeSigma

Julia Browne

Head of Social Media Strategy

Turning extended reach and frequency into quality leads

Mimecast and Merkle

Daniel McDermott

Senior Marketing Director

Well-executed content marketing campaigns can be the key to changing deep-rooted brand perceptions and building trust with a global audience

Mitsubishi UFJ Financial Group

Yuki Hayashi

Senior Manager

Creative campaign targeted at audience interests gives Mobily’s 5G offering the edge

Mobily

Abdullah AlFahad

Executive General Manager Marketing Communications

How MoEngage drove qualified marketing leads at scale with an advanced targeting strategy

MoEngage

Arti Prasad

Head of Social and Paid Media

How Monte Carlo targeted with precision by connecting LinkedIn and Metadata

Monte Carlo

Alysa Barth

Digital Marketing Manager

Morris Garages India achieves its lowest-ever bounce rate with highly engaged visitor traffic from LinkedIn

Morris Garages

Udit Malhotra

Head of Marketing

Muck Rack pursues LinkedIn Lead Gen Forms with exceptional success

Muck Rack

Lindsay Sugarman

Senior Growth Marketing Manager

Munich Re integrates organic and paid media strategies on LinkedIn

Munich Re

Hanna Liebgen

Social Media Manager

MyCase - Customer Case Study

MyCase

Sarah Bottorff

Director of Marketing

How National Australia Bank used LinkedIn carousel ads to engage its audience with insights on the 2018 Australian Federal Budget

National Australia Bank

Melissa Tabuteau

Consultant, Business Content and Social Media Marketing

Using Sponsored Updates, National Bank of Canada raises awareness of its brand and highlights community involvement

National Bank of Canada

Philippe Santerre

Advisor for Brand Management and Interactive Marketing

NatWest proves itself the champion of smaller business owners on LinkedIn

NatWest

Linda Lo Castro

Marketing Lead for Business

Global Technology Leader Sees Results from Unifying its Approach to LinkedIn

NEC Corporation

Kensuke Takagi

International Advertising Group Expert Customer Relationship Management Division

NerdWallet Showcases Its Brand Personality and Bolsters Recruiting with LinkedIn Pages

NerdWallet

Julianne Rowe

Senior Communications Manager

NetBrain reaches hard-to-find prospects with Sponsored InMail and Sponsored Content

NetBrain

Priyank Savla

Digital Marketing Manager

Neuberger Berman generates super-fast returns on LinkedIn

Neuberger Berman

Adam Brown

Head of EMEA Marketing

How Round Barn Labs Helped Nextdoor Achieve Stellar ROI on LinkedIn

NextDoor

How NICE nurtured objective-beating results on LinkedIn

NICE

David Geffen

Marketing Director, Back Office Solutions

Nissan raises global brand awareness with an influential audience using LinkedIn Sponsored Updates

Nissan Motor Company

DeLu Jackson

GM and Chief Digital Officer Nissan

How Fast-Growth Startup Noodle.ai Uses LinkedIn to Scale Marketing Initiatives

Noodle.ai

Gail Moody-Byrd

Chief Marketing Officer

Marketing to sales professionals at 86% lower cost per lead

NowToBizness

Alfonso Bastida

Co-Founder & Sales Mentor

NRG Solar Uses LinkedIn Network Display to Reach Energy Decision Makers Online

NRG Solar

Steve Gervacio

Associate Media Director, Grey

Marketing nationwide with regionalised messages

NRG-Office

Ward Gugelot

Growth Marketer

Driving quality leads in international markets with LinkedIn

O’Reilly

Audrey Deng

Senior Manager, Demand Generation, International Markets (APAC)

Leading Spanish-speaking online business school partners with LinkedIn to enrol more students

OBS Business School

Elías Misael Donoso

Head of Digital Marketing

Nudgestock takes behavioural science global with LinkedIn Live

Ogilvy Consulting

Rory Sutherland

Vice Chairman

ON24 drives bottom-line results with strategic, full-funnel approach using LinkedIn Ads

ON24

Michelle Blondin

Sr. Director Demand Generation & Operations

Netherlands’ Open University scores top marks with Sponsored Updates

Open University of The Netherlands

Claudia Schutter

Campaign Marketer Online Open Univesiteit

Customised always-on campaign pinpoints C-level executives all over the world

Opportunity Network

Salvador De la Rosa

Vice President of Growth

Oyster Targets the Right Audience Using Metadata's Integration With LinkedIn

Oyster

Mathilde Dechansiaud

Performance Marketing Manager

How Paessler AG cut cost per lead by 75% on LinkedIn

Paessler AG

Clark Marston

Senior Online Marketing Manager

LinkedIn CTV Campaigns Help Palo Alto Networks Improve Lead Form Completion Rates by 80%

Palo Alto Networks

Elena Salazar

Palo Alto Networks

Paycor powers up bottom-line impact with strategic Lead Gen Forms on LinkedIn

Paycor

Lauren Dennison

Senior Digital Marketing Strategist

Payhawk - Customer Case Study

Payhawk

Désirée Schildt

Head of Growth

Pendo's full-funnel approach yields increased scale and efficiency

Pendo

Megan Blodgett

Digital Marketing Manager

Pepperdine Business School Drives Powerful Results with Message Ads and Lead Gen Forms

Pepperdine Graziadio Business School

Claudio Ludovisi

Assistant Dean Marketing Strategy and Corporate Relations

Percolate generates quality leads and benchmark-beating clickthroughs using LinkedIn Sponsored Content

Percolate

Chris Bolman

Director of Growth

How Philips translated storytelling into leads on LinkedIn

Philips

Didier Zegers

Director, Head of Digital

Philips generates 66% of earned media from video for Sponsored Content

Philips

Johanna Mimoun

Digital Lead

Conversation Ads spark memorable touchpoints for Piaget’s audiences

Piaget

To-Vy Do

Digital Media Manager

How legal transformation company, Plexus, achieved a 20% increase in monthly sales qualified leads

Plexus

Max Pfeifer

Marketing Optimisation Manager

Prada Group powers media mix modeling with Tealium’s solution for Conversions

Prada Group

Publicis Media - Customer Case Study

Publicis Media

Francesca Delvaux

Regional Media Planning Manager

How Pure Storage® Amplifies Employee Voices to Propel Page Engagement

Pure Storage

Ian Wikramanayake

Social Media Manager

PwC’s Academy Success Story LinkedIn Marketing Solutions

PwC

Amanda Line

PwC Partner and PwC’s Academy Leader

How PwC Switzerland used industry-focused targeting to boost engagement

PwC

Vishal Moriani

Account Based Marketing & Sales Enablement Lead

QBE Insurance supercharges share of voice with the LinkedIn Audience Network

QBE Insurance Group

Chris Ward

Head of Marketing, International Division

Promoting insightful business content on LinkedIn gives prospective students a taste of business school -- resulting in increased leads, awareness, and enthusiasm for their programs

Queen’s School of Business

Neil Bearse

Director of Marketing Queen’s School of Business

Cybersecurity company Radware generates more leads with Document Ads

Radware

Daniel Rapoport

Senior Digital Acquisition Marketing Manager

Randstad USA grows brand voice around key topics with LinkedIn Articles

Randstad

Karen Pace

Director Social and Content Marketing

Red Hat - Customer Case Study

Red Hat

Stella Kordonis

Senior Regional Marketing Manager

Starting an IP revolution in the LinkedIn feed

Red Points

Marc Gassó

Head of Demand Generation

Full-funnel launch strategy secures 19x ROI for Reed Exhibitions

Reed Exhibitions

Uzma Yusuff

Head of Marketing Solution Centre

Effective full-funnel strategy using LinkedIn results in 34% higher CTR and 96% lower CPL for Refinitiv

Refinitiv

Aubrey Lin

Social Marketing Lead - APAC

Renault ignites home market advantage on LinkedIn

Renault

Sophie Heliot

Media Manager France

RingCentral optimizes its marketing funnel with LinkedIn Audience Network

RingCentral

Susie Hamlin

VP of Brand Activation

Rocketlane saw 34% increase in lead generation using Factors.ai and LinkedIn integration

Rocketlane

Steve Colberg

Head of Growth

Rohde & Schwarz fills its pipeline at 80% lower cost per lead on LinkedIn

Rohde & Schwarz

Sze Ming Ng

Digital Marketing

Automated Bidding Lowers CPL and Boosts Lead Quality for Sage Intacct

Sage Intacct

Nick Ezzo

VP of Demand Generation

Immersive video campaign and audience targeting help Saint Laurent return to the fashion show calendar in style

Saint Laurent

Increasing follower engagement with LinkedIn Targeted Status Updates

Salesforce

Jennifer Burnham

Director of Content and Social Strategy, salesforce.com

Salesforce shifts brand perception with a localised and personalised brand campaign on LinkedIn

Salesforce

Kritika Srinivasan

Senior Manager, Customer Advocacy & Brand

Salesforce drives “unheard of” organic viewership and engagement with LinkedIn Live

Salesforce

Marissa Kraines

Senior Director of Social & Content Marketing

SAS generates $2.54m in sales pipeline by partnering with LinkedIn Marketing Solutions

SAS

Wendy Tey

Marketing Director

Saskatchewan Ministry of Trade and Export Development & JobsOhio fuel investment attraction with LinkedIn

Saskatchewan

Ashley Young

Digital Strategy Manager

Saxo Bank Drives Targeted Engagement in New Markets with Lookalike Audiences

Saxo Bank

Camilla Moe Bogen

Head of Social Media

Scaleup Finance turns LinkedIn into a robust inbound marketing growth engine in Denmark and the United Kingdom

Scaleup Finance

Alexander Wulff

CEO & Co-Founder

Scaling an always-on lead generation strategy with 20x ROI

Scaling Champions

Carolin Doutheil

Head of Marketing

Thinking beyond the show drives awareness and leads for Schneider Electric

Schneider Electric

Alexander Pasch

Senior Media Strategist

SCHOTT raises glass consciousness with captivating video stories

SCHOTT

Alexander Kaiser

Digital Marketing Manager

Video for LinkedIn Sponsored Content and its precise targeting resulted in 2x CTR to the campaign landing page

Schouten & Nelissen

Eva van den Born

Senior Online Marketer

LinkedIn’s audience segmentation and retargeting capabilities enabled Scorpion Healthcare to engage directly with senior healthcare decision-makers and collect quality leads

Scorpion Healthcare

Ruben Dua

Head of Enterprise Marketing

ScreenCloud sees 2.6x improvement in ROAS using Dreamdata and LinkedIn

ScreenCloud

Luke Farrugia

VP of Marketing

Engaging hard-to-reach audiences on LinkedIn

SDA Bocconi School of Management

Marco La Torre

Senior Channel Marketing Manager

Seed Equity uses LinkedIn targeting, Dynamic Ads, and Sponsored Content to attract startup investors

Seed Equity

Todd Crosland

Chief Executive Officer

ServiceMax engages active decision makers on LinkedIn with smart targeting tactics

ServiceMax

Shannon Jackson

Senior Digital Marketing Manager

ServiceNow Executes a Critical Marketing Strategy with LinkedIn Business Manager

ServiceNow

Anna Nguyen

VP, Digital Marketing

Shell Catalysts & Technologies Engages a Targeted Global Audience on LinkedIn

Shell Catalysts & Technologies

Will Potter

Digital Marketing Manager

Event Ads generate impressive registrations for Signavio’s flagship event

Signavio

Jonathan Unger

Global Director Digital Marketing

Simplilearn‘s LinkedIn campaign creates keen awareness around its key offerings and increases reach among working professionals

Simplilearn

Kashyap Dalal

Chief Product and Marketing Officer

Skillsoft uses Sponsored Updates to boost prospects’ knowledge of learning solutions and improve conversions

Skillsoft

Pam Boiros

Vice President, Corporate Marketing Skillsoft

SMEC Builds Trust with their Audience and makes Ambassadors of Employees on LinkedIn

SMEC

Liz Shi

Corporate communications and Marketing Manager

Snag Engages Its Target Audience and Lowers Cost Per Lead With LinkedIn Video Advertising

Snag

Ema Gantcheva

Senior Director, Demand Generation

A straightforward approach to business lending is what all Small Business Owners dream of. SnapCap’s strategy delivers exactly what their customers need and more

SnapCap

Sean McGinty

Vice President of Marketing & Online Strategy

How Snowflake tripled event registrations with LinkedIn Lead Gen Forms

Snowflake

Chris Marshall

ABM Marketing Manager

Measuring lead generation success on and beyond LinkedIn

SoSafe

Patrik Thies

Senior Online Marketing Manager

Spigit Idea Management and LinkedIn Tapping Into Leads That Convert

Spigit

Lin Ling

Growth Marketer

How Spredfast Achieved 500% Growth in Lead Production Using LinkedIn Sponsored Content

Spredfast

Heather Hildebrand

Senior Marketing Manager

Matched Audiences Powerful Targeting that Makes an Impact

State Street

Liz Kiehm

Global Head of Social Media

Stockholm Chamber of Commerce puts top business minds live on LinkedIn

Stockholm Chamber of Commerce

Andreas Hatzigeorgiou

Chief Executive Officer

Sweden-based Storykit enters the US with LinkedIn as its exclusive marketing partner

Storykit

Jonna Ekman

Marketing Director

Streetbees finds global buzz and sweet returns on LinkedIn

Streetbees

Chandni Trehan

Head of Marketing

Drives revenue by balancing brand and demand

Studytube

Casper Leijen

Growth Manager

How Subway® Australia & New Zealand used LinkedIn Website Demographics to accurately define, target and convert new corporate customers

Subway

Josh Mills

Digital Director, Ikon Communications

Sysdig drives greater engagement and faster conversions at a lower cost with hyper-targeted lead generation strategy

Sysdig

Maya Best

Digital Marketing Specialist

SYTE puts smarter lead generation in the picture on LinkedIn

SYTE

Lihi Pinto-Fryman

Co-Founder and CRO

Raising the bar for qualified leads with LinkedIn Sponsored Content and Matched Audiences

Tableau

James Carroll

Team Lead, Paid Social

How Tableau Achieved Over 90% Lead Gen Form Submission Rates with LinkedIn’s Conversation Ads

Tableau

Grace Arends

Digital Marketing Specialist

Connecting tech talent to job opportunities at scale

Talent.io

Romane Pourtau

Growth Marketer

B2C brand Talentedge wins customers with intent-based targeting on LinkedIn

Talentedge

Ashish Somvanshi

GM Marketing

Talkdesk dials up tremendous ROI gains with targeted Lead Gen Forms

Talkdesk

Brian Adam

Director of Marketing Operations

Talon.One defines a strategy for greater lead generation efficiency on LinkedIn

Talon.One

Katarina Slemenik

Head of Marketing

TD Bank Extends Reach with LinkedIn CTV and QuickFrame

TD Bank

Sarah Sibel

VP, Commercial Bank Product Marketing

How Telstra Wholesale creates high engagement with a niche business-to-business (B2B) audience on LinkedIn

Telstra Wholesale

Warwick Burton

Senior Content and Channel Specialist

Templafy supercharges marketing-sourced revenue on LinkedIn across the UK, US, Nordics and Germany

Templafy

Stefan R.M. Jensen

Vice President, Global Demand & Growth Marketing

How Terumo Interventional Systems synchronises global and local teams to market effectively on LinkedIn

Terumo Europe

Fumiko Tanaka

Senior Director, Global Brand & Communications, Interventional Systems

The Blue Book Network® and LinkedIn Reaching Commercial Construction Professionals on LinkedIn

The Blue Book Network®

Brian Funicelli

Social Media Manager

IMA® optimizes its targeting efforts on LinkedIn with continuous analysis and refinement

The Institute of Management Accountants

Thomas Verderber

Supervisor of Business Analytics

Thermo Fisher Scientific Elevates Talent Acquisition with Employee Advocacy

Thermo Fisher Scientific

Andrienne Sullivan

Director of Talent Acquisition - Global Employer Brand Lead

ThoughtWorks launches its executive publication Perspectives; builds a highly coveted readership amongst senior executives with a LinkedIn-first approach

ThoughtWorks

Natalie Drucker

Global Head of Digital - Marketing

LinkedIn Becomes TokBox’s Most Valuable Lead Generation Tool

TokBox

Lauren Slattery

Director of Marketing

How TransparentBusiness Reached the Right Investors on LinkedIn Pre-IPO

TransparentBusiness

Jesse Anema

Head of Social

Tsogo Sun turns vacant rooms into brand-building opportunities

Tsogo Sun

Deirdre Caine Van Staden

Marketing Manager

How Two Minute Reports and LinkedIn drove 20% incremental conversions for KPI Media’s clients

Two Minute Reports

Yashwin Naidu

Founder & Performance Director

U.S. Chamber of Commerce uses LinkedIn to bring sellout crowd to aviation conference

U.S. Chamber of Commerce

Margaret Shepard

Executive Director, Communications and Strategy

For UiPath, a little more conversation drives a lot more action

UiPath

Maria Voloh

Director of Global Digital Marketing

Ultimaker builds the ultimate lead qualification machine on LinkedIn

Ultimaker B.V

Nico Fagiolo

Digital Advertising Manager

Ulysse Nardin demonstrates exquisite timing on LinkedIn

Ulysse Nardin

Stephane Carlier

Global Head of Digital

Union Gas Fuels Its Pipeline with Qualified Leads through Sponsored InMail

Union Gas

Roxana Andronache

Advisor, Commercial Marketing Programs

A proven approach for optimised results Uniper

Uniper

Vedran Kusljugic

Product Marketing Manager

UnitedHealth Group breaks through noise on social media using LinkedIn Articles

UnitedHealth Group

Jennifer Smoter

Senior Vice President and Chief Communications Officer

Unity deploys LinkedIn ABM strategy to take real-time 3D beyond gaming

Unity

Jonas Oliveira

Lead, Performance Marketing Management

Driving undergraduate enrolments with a consistent brand presence

University of South Australia

Elle Martin

Marketing Manager

Reach and resonance Video storytelling done well

UOB

Jimmy Koh

Head of Group Strategic Communications and Brand

UOB builds brand affinity as the groundwork for long-term success

UOB

Gary Low

First Vice President, Social Media

upGrad combines brand and demand efforts to drive ROI on LinkedIn

UpGrad

Rahul Karthikeyan

Head - Digital Marketing

Utah State University attracts quality graduate students with targeted LinkedIn campaign

Utah State University

Eric Schulz

Co-director of Brand Management and Strategic Marketing, Utah State University

How Velocity Global successfully made the case for a full-funnel strategy, backed by LinkedIn’s Revenue Attribution Report

Velocity Global

Jia Rae

Senior Director of Demand Generation

How Vision Critical scaled their digital programmes to support account-based marketing strategies driving 122% more conversions using LinkedIn Sponsored Content and Lead Gen Forms

Vision Critical

Shaun Lee

Digital Marketing Specialist

Vistage boosts content (and results) with relatable messaging for leaders, executives

Vistage

Lindsey Zimmer

Social Media Marketing Specialist

VistaVu Solutions Finds its Audience with LinkedIn

VistaVu Solutions

Nicole Baron

Marketing Manager at VistaVu Solutions

Vivun’s ABM strategy launch leverages LinkedIn and highly resonant B2B content

Vivun Inc

Sara vonDohren

Director of Demand Gen

How VMware hit the sweet spot of reach and relevance

VMware

Kristina Durantet

Senior Digital Marketing Consultant EMEA

How VMware took control of the digital workspace conversation

VMware

Harminder Ramanay

Senior Digital Marketing Manager

Volvo Car Canada Drives Home Strong B2C Marketing Results with LinkedIn

Volvo Cars

Alexandra Cochran

Head of Platform Activation

WalkMe, Israeli Digital Adoption Platform (DAP), brand Awareness cuts lead gen costs by more than half

WalkMe

Daniel Malovani

Growth Marketing Lead

How Walkme Used Sprinklr to Scale Advertising with LinkedIn

WalkMe

Asher Yiftachel

Head of Paid Acquisition

How Webflow achieved its sales-led growth goals with LinkedIn

Webflow

Aubrey Morgan

Director of Enterprise Marketing

Whatfix refines its international marketing strategy on LinkedIn for long-term growth

Whatfix

Reetesh Pandey

Director, Performance Marketing

William & Mary finds MBA leads from LinkedIn drive more ROI than Google AdWords

William & Mary

Lendora Johnson

Manager, Marketing Planning

From marketing lead to contract signature Wojo captures ROI with LinkedIn and Salesforce Sales Cloud integration

Wojo

Victoire Berdrin

Community and Social Media Manager

Wojo keeps the shared workspace funnel flowing on LinkedIn

Wojo

Victoire Berdrin

Community Manager

Testing, learning and succeeding on LinkedIn

WorkMotion

Jimena Mondragon

Head of Marketing

Xero wins big with a virtual event for small businesses on LinkedIn

Xero

Jes Lee

Social Media Manager

How Yotpo made content count on LinkedIn

Yotpo

Adi Palkovic

Acquisition & Lead Generation Director

You Move Me drives quality leads and brand engagement for franchise opportunities using Sponsored Updates and InMails from LinkedIn

You Move Me

Brian Scudamore

Founder and CEO

Zurich North America teams up with strong content specialists for an impactful always-on strategy, reaching potential and current customers with audience targeting

Zurich

Monu Kalsi

VP, Digital Marketing, Zurich North America

Zycus delivers 7.4x ROI by precision targeting on LinkedIn

Zycus

Ashish Agrawal

Head of Digital Marketing & Strategy