Case Study: Alida achieves 122% more conversions with LinkedIn Marketing Solutions

How Alida scaled their digital programmes to support account-based marketing strategies driving 122% more conversions using LinkedIn Sponsored Content and Lead Gen Forms

Vision Critical, a customer-intelligence platform used by brands like LinkedIn and Toyota, shifted from traditional lead generation to an account-based marketing (ABM) approach to scale engagement across 500 named accounts and diverse APAC verticals. The challenge was to create digital “swell” within target accounts, reach senior decision-makers and generate qualified sales leads at scale while tailoring content for different cultural contexts.

The team deployed LinkedIn Sponsored Content, Lead Gen Forms, Matched Audiences/Account Targeting and Sales Navigator to precisely target and personalize campaigns. Results came quickly: Lead Gen Forms delivered a fivefold increase in sales leads, campaigns outperformed industry engagement benchmarks, and Vision Critical reported a 122% uplift in conversions—leading them to reallocate the majority of their programmatic budget to LinkedIn.

Alida

Hugo Rajotte

Inside Sales Manager, Asia Pacific