Case Study: Dentsu Aegis Network achieves 48% share of voice at Cannes with LinkedIn Marketing Solutions (LinkedIn Live)

Dentsu Aegis doubles share of voice with LinkedIn Live from Cannes

Dentsu Aegis Network used the Cannes Lions Festival to reinforce its brand and thought leadership but faced a crowded social landscape where standing out was difficult. The team’s brief was to increase reach and impact, grow share of voice during the Festival, and generate meaningful engagement at scale.

They streamed two daily thought‑leadership events via LinkedIn Live from their Cannes beach house and promoted them organically to their followers. LinkedIn Live outperformed other platforms, driving a 48% share of voice (vs a 20% target), a 31% engagement rate (vs 10% target), thousands of views and hundreds of high‑quality comments, and making Dentsu Aegis the most talked‑about digital advertising network at the Festival.

Dentsu Aegis Network

Sabrina Rodriguez

Global Head of Digital Marketing